Does Everyone Have a POD Dog in This Fight???

News out of New York today has it that Barnes & Noble, the world's largest bookseller, is entering the Print-On-Demand fray by "extending its deep and longstanding tradition of supporting authors and publishers with PubIt! by Barnes & Noble, an easy and lucrative way for independent publishers and self-publishing writers to distribute their works digitally through Barnes & Noble.com and the Barnes & Noble eBookstore. The easy-to-use publishing and distribution platform offers qualified independent publishers and authors of self-published works expanded distribution, visibility and protection that only Barnes & Noble can offer."

According to the Press Release, this latest move propels Barnes & Noble toward one of the world's largest digital catalogs, spanning eBooks, journals, periodicals, and other types of reading material. The bookstore giant will distribute its PubIt! titles through BN.COM and Barnes & Noble's eBookstore, which currently offers more than one million digital titles to millions of "dedicated customers in-store and online," according to the company.

Although details of the new POD program won't be available for several weeks, B & N promises to protect intellectual property with Barnes & Noble's "best-in-class digital rights management technology" while offering authors and publishers access to millions of Barnes & Noble customers on hundreds of the most popular computing, mobile and eBook reading devices.

"As a company that has achieved much of its success by building mutually beneficial relationships with publishers and authors," according to Theresa Horner, director, Digital Products, "Barnes & Noble's new PubIt! service represents an exciting evolution and significant opportunity in the digital content arena. Barnes & Noble is uniquely positioned to support writers and publishers and bring their exciting digital works to the broadest audience of readers anywhere."

Whether online or on-the-go, Barnes & Noble customers will have access to PubIt! titles with the opportunity to browse, sample, buy, and download the digital content in seconds to their devices with free BN reader software, Horner added. Using Barnes & Noble's breakthrough Read In Store(TM) technology, NOOK(TM) customers can also browse the complete contents of PubIt! titles while in Barnes & Noble stores.

The company claims that PubIt! is a convenient one-stop-shop, allowing publishers to get their content in front of consumers for purchase and reading on the most widely adopted mobile devices and software platforms. "By following simple steps to upload their content in an industry standard format for electronic titles, content creators can reach consumers on hundreds of devices including: NOOK by Barnes & Noble, PC, Mac(R), iPad(TM), iPhone(R), BlackBerry(R) and others. For more information on free BN eReader software and apps, please visit www.bn.com/ebooks/download-reader.asp."

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